Seasonal Scoops

Seasonal Scoops is a packaging design project for a farm-to-table ice cream brand. The visual identity blends minimalism with warmth—echoing the brand’s honest, cheeky, and homely personality. Designed to appeal to community-minded individuals, the look and feel is earthy and familiar, putting the spotlight on seasonal freshness and simple pleasures. This brief included creating a brand concept, tone of voice, packaging design, and a cohesive visual identity that communicates approachability, sustainability, and small-batch charm.