Exchange

The Exchange is a brand concept for a second-hand bookshop based in Mexico City. Designed to serve intellectually curious book lovers,, the brand fosters a welcoming and community-driven environment for those seeking affordable ways to grow their personal libraries. More than just a bookstore, The Exchange is a space where kindred minds come together through a shared love and knowledge of books. With brand values rooted in joy, curiosity, and circularity, the space offers a gentle alternative to the digital world — inviting readers to slow down, connect, and explore. This project was developed during my studies at Shillington Education. The brief included naming the brand, building a visual identity, crafting the tone of voice, and creating brand applications such as signage, posters, and in-store experiences.